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Has “Spatial” Been Abandoned in Entrepreneurialism?
As a neophyte on the entrepreneurial journey I am often amazed by the sheer volume of things being sold and how they are being sold. From the typical apparel transaction to automobiles, every sector of the market has experienced revolutionary developments in how these items are sold. Take Carvana for example, they allow users to browse hundreds of cars and have them delivered to their front door or a verified location of the shopper’s choosing. Just the other day I saw a Carvana emblazoned tow truck drop off a vehicle in the parking lot of a Wal-Mart. I’ve never used Carvana, nor am I endorsing them, but this is a pretty neat service nevertheless. Then look at the behemoth Amazon. They sell millions of items, almost anything you can think of, and the vast majority of those items can be at your front door in just one day. Coupled with their web services and growing technology branch, Amazon is providing value and utility to millions of people across the planet. Despite these advances, there are still many small businesses that claim they fail to generate local traction and though they use search engine optimization techniques, amazon fulfillment, Shopify sites, and every other trick in the book to generate traffic they still encounter difficulty making progress in their own backyard. Alternatively, a lot of customers want to buy products from local makers, but can’t find them…