Data Analytics and Insights for Startup Founders: An Intro Guide

Nick Sokol, PhD
5 min readJul 27, 2023

Key Takeaways

  • 1. Data analytics from tools like Jetpack, Google Site Kit, and e-commerce platforms offer essential insights for startup founders to optimize content and enhance user experience.
  • 2. Analyzing daily visitors, time spent, most viewed pages, and time and day patterns empowers founders to make data-driven decisions for their startup’s growth.
  • 3. Combining data insights with effective SEO strategies can further boost user engagement, site traffic, and overall business success.



In today’s data-driven world, understanding and leveraging analytics is crucial for startup founders seeking to make informed decisions and drive growth. Analytical reporting tools like Jetpack and Google Site Kit via WordPress, Shopify site statistics, and Wix/Squarespace offer valuable data insights that can shape business strategies. In this guide, we will explore how new founders can utilize data analytics to gain a competitive edge and make data-driven decisions for their startups.

1. Embracing Analytical Reporting Tools

Startup founders can harness the power of analytical reporting tools integrated into their platforms. For WordPress users, Jetpack and Google Site Kit provide valuable website performance and audience metrics. For e-commerce startups, Shopify site statistics offer valuable insights into visitor behavior. Additionally, Wix and Squarespace users can access detailed website analytics to understand visitor patterns and engagement.

The above chart shows the number of views and visitors as recorded by the Jetpack plugin on WordPress. Visitors represent the total number of unique viewers that open up your webpage. Views is a value showing the total number of pages looked at by a visitor. This alone is great information, because it tells you how many people are looking for a site like yours and how much of your content they are viewing. The above chart essentially says “low visitors and they aren’t viewing much…



Nick Sokol, PhD

I write about Sustainability, ClimateTech, Entrepreneurialism, Technology, and Software Engineering.